Havas acquires ‘gold standard’ global digital data agency
Havas has acquired UK-based global digital data agency DMPG to power clients’ marketing, data and tech transformations. The buyout will give the group’s clients access to additional data capabilities,...
View ArticleJCDecaux invests in life-saving OOH advertising tech
Out-of-home media giant JCDecaux is set to equip digital advertising displays with life-saving defibrillators throughout Reading town centre, should planning permission be granted. The historic...
View ArticleVery Group launches new retail media offering to leverage customer data
Online retailer The Very Group has ‘reimagined’ its retail media proposition in partnership with SMG as it looks to become the favoured destination for brands. As part of the move, the Very and...
View ArticleTesco extends retail media offer to give advertisers customer shopping data
Tesco is extending its retail media offer to give brands access to laser-focused audience targeting, part of its ongoing partnership with global ad tech leader The Trade Desk. The extension to the...
View ArticleNeverland set for expansion with global franchise model
London-based creative agency Neverland has collaborated with executive search firm The Blueprint to launch what it is calling ‘the first ever’ global creative agency franchise: Imagine Neverland. Its...
View ArticleChannel 4 launches new streaming innovations as it shares annual report
Channel 4 is launching a set of new streaming innovations including an enhanced private marketplace and renewed targeting capabilities. The updates build on Channel 4’s streaming growth which has gone...
View ArticleTesco unveils slew of retail media innovations in bid to set ‘industry standard’
Tesco Media and Insight Platform has unveiled a series of new retail media developments at its annual ‘Upfront’ event, including the launch of video ads on its website and in-store wraps. The...
View ArticleDentsu launches research and development lab in London
Dentsu UK & Ireland has launched a new research and development lab in London, with Microsoft as its first technology partner. It will be led by Dentsu UK chief experience officer Indy Saha and...
View ArticleMeta to roll out facial recognition tech to fight celebrity deepfake ads
Social media giant Meta is set to use facial recognition technology to fight against celebrity investment scams that use deepfake images to fool Facebook and Instagram users. The Silicon Valley firm...
View ArticleAutomation: The top technology tool at the heart of creative excellence
Advertising in the digital space is a little like playing whack-a-mole. Advertisers can feel that they’ve just got on top of developing campaigns for one format or platform, and another appears...
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